Small businesses have exploited social media marketing so much that a lot of stuff you see on social media sites have something to do with advertisements. Entrepreneurs who have tried social media advertising and marketing testified that they have seen the benefits of such practice. There are a number of researches conducted to better understand the effectiveness of this relatively new marketing method. These studies find out that social media marketing, like most internet marketing tactics, pay off after a time.
Who would we ask but the company owners themselves? The BrightStar Franchising co-founder Shelly Sun says that her efforts on the internet namely social media marketing is paying her dividends. This is no longer surprising. She recounts that this marketing effort has led her website to gain nearly twice the amount of traffic in 2010 compared with the amount of traffic in 2009. Her sales also saw a surge of sixty percent—something worth noting. She expects both traffic and sales to increase this year.
So what do they do? The company started to do social media in 2008. Right now, the employees of BrightStar write blog posts to give readers useful tips regarding home care aid, and their staff post links on health and aging stories on the Facebook page of the company. They have also used YouTube, uploading videos for marketing on a regular basis. According to Shelly Sun, working on inbound links is important. What she and the others do is to direct people on the internet to their site. This is essentially the goal of online marketing efforts.
On the other hand, clothes designer Rebecca Minkoff also uses marketing on social media marketing to overcome that wall that keeps fashion designers apart from consumers. She doesn’t consider herself someone who will let everyone work for her as she sits on the ivory tower. She’s greatly involved in responding to her customers, who know perfectly well that she’s the one replying to them. Minkoff agrees though that measuring the success of her efforts on the internet is difficult, but she can look online and be pleased with the outcome. She has more than twenty thousand followers on Twitter and more than fifteen thousand fans on Facebook. Her designs are displayed at three different stores in the United States. In two years, her sales tripled—let’s say no more!
Rebecca Minkoff tells us that a good way to gain online reception is to host web-centric events. What she did was she launched the “Jack a MAC” event on the internet. Through this she was able to give away several clutches. The event was devised through Twitter and Foursquare, and it has enticed about one thousand participants. There are also web communities, and joining can boost your online efforts. Social media marketing doesn’t have to be a tedious process, but it does take a while.