Online marketing continues to gain patrons for reasons we quite understand. Research done by eMarketer indicates that there is an expected 12% rise in the expenditure for web marketing around the world. This is a general figure based on projections done by experts in the field. It means that companies will be putting more money on internet marketing efforts. It’s a staggering amount and reflects how companies are leaning towards the online trend.
The reliance on online marketing is going to get stronger in the coming years. This year nearly 62 billion dollars shall be spent on internet marketing according to eMarketer. In 2014, projections suggest that the figure will climb up to nearly 97 billion dollars. Whereas the global economy is seen to be in a fragile state, more companies shall be taking a risk in new marketing schemes. Two years ago, the internet took approximately 12% share of the advertising market. By 2014, we will see a 5% increase of the internet’s share on the advertising market.
What is ironic is that we are seeing a worldwide decrease of 10.5% in the overall advertising expenditure. Internet marketing became more popular during the recession as companies sought cost-effective advertising and marketing. Marketers on stiff budget can still compete through inexpensive strategies. Even big companies have employed online marketing tactics to get ahead.
The outcome of online marketing can also be measured easily, and this is another advantage. That means a marketer can assess whether the marketing efforts done on the internet have worked. You cannot say the same thing with TV advertisements or print media promotions.
More commercial sectors are embracing marketing through SEO and other marketing campaigns done over the web. Search engines like Google are simply delighted for they are gaining revenue from these marketing efforts. This would not have taken place if the forerunners of internet marketing did not see profit gain through these relatively novel efforts. Businesses that conducted online marketing experience an increase in returns not only because they spend less on online marketing than on traditional advertising but also they tap into a bigger market share.
Online marketing trend continues even after the recession as more companies are realizing the sheer value of this ever dynamic scheme. Marketing analysts agree that the internet is a strong channel for marketing and advertising, and marketing on the internet can deliver amazing ROI. This must have been the beneficial effect of recession.
The internet is a vast and changing area. Hence, it allows people to be more creative to come up with new strategies each time. Marketers also understand that the internet is a hub for billions of people, so the chances of gaining access to a bigger world are high. People who do marketing and advertising on the web aim for greater visibility. Enhanced visibility can be gained through social media marketing, blogging, video marketing, email marketing, and SEO.