Don’t worry if you’re just a small business owner. More than 95% of all businesses are small. The business world teems with entrepreneurs and small businessmen. Most of them don’t have the capability to launch extensive marketing schemes to make their campaigns known to a larger group of people. The solution is going to the internet. No, you are not employing hard-to-figure out, complex web marketing solutions. Social media offer a frill-free alternative.
All right, so they say that the only way for you to go further in your online marketing campaigns is to go through SEO and all that stuff. But if you’re like anybody else, the technical aspects of these forms of marketing on the web can be a real tough deal. It takes a lot of time and it takes some dependable level of proficiency. Then again, you can learn the techniques of SEO to take your business further. Meanwhile, examine how social media sites like Twitter can take your internet marketing to a new level.
Twitter has been around for some time, but still many don’t know how to harness its capabilities. While most of your competitors are now on Facebook and Twitter, where are you? Start tweeting now. It’s absolutely cheap—cheaper than you think. Here are some things you need to remind yourself about.
• Will you hire a marketer? It seems online marketing isn’t free at all. Well, if you have spare time and you can do the marketing yourself, you probably don’t need another person. But even marketing on Twitter can be a demanding job, so you may want to hire someone else. If you are hiring someone to manage your Twitter account, make sure they know your objective. At the same time, check out their own Twitter (and Facebook) account to see their behavior on social networks online.
• Inform your audience. What is the use of the social media marketing if you don’t post information about your profile? Post a link to your website, share photos or videos, and make your tweets appear in public.
• Update your followers regularly. It’s a bad idea to visit your account only once a month. Set a short time each day to check your Twitter account. If you have an online assistant, this probably isn’t much of a problem—but it’s recommended that you visit your account as often as you can.
• Beware of spammers. Yes, you may think every follower you make is worth spending a time with, but some of them are nothing more than people playing pranks or spammers. Avoid people with irrelevant tweets, but make sure to follow people who post interesting and relevant tweets.
Being on Twitter isn’t a waste of time. You should find out why. Start tweeting now!