People are such fast thinking beasts that can take advantage of anything so quickly. When the internet became available for everyone, it became more than just a pool of information. It became a vessel for marketing. Internet marketing evolves as rapidly as the internet itself. The relationship is complex, but people expert in internet marketing has identified the factors that influence the success of such strategies.
The role of search engines in internet marketing is essential. Experts do keyword research and use appropriate keywords and keyphrases to carry out on-the-page SEO. Search engine optimization also evolves as search engine algorithms change. Today, it involves not only optimization of web content but also generation of relevant backlinks. Google Adwords and paid ads have also brought about change in the way we do internet marketing. Each facet in online marketing becomes popular, utilizing it becomes more challenging.
When social media became popular, internet marketers quickly found a way to use them for marketing. Social media gave companies a new way to target audience. Facebook is perhaps the most popular social media site today, and this popularity gave its important role in social media marketing. Companies can start pages on Facebook and form a community. Through this, they can get the demographics of their audience. Aside from Facebook, other social media sites that are popular with marketers are Twitter and YouTube. Each social media site offers unique capabilities for marketers.
It seems as though there is a competition on the internet among the giants. Just recently, Google launched its own network, which has been said might rival Facebook. It’s called the Google plus or Google+. It’s not yet available for everyone, as it’s in limited trial period. Although this was not expected, it wasn’t impossible that Google would come up with this idea. It has attempted to go social a number of times in the past. All previous attempts failed though.
Once Google+ becomes available to everyone, Google searches will never be the same. It will provide demographic information on searches. Right now online search information is only limited to keyword popularity and Adwords auction research. Google will be able to integrate searches and profile information of searchers through their accounts. Information that can be taken includes location, age, interests, and so on. This will give online marketers an advantage of being able to adjust their marketing campaigns. For instance, they can use keywords that are mostly used by their audience.
Google already integrated 1+ button into their search results, as you have noticed. This could only herald new changes in the search engine’s organic listings. The 1+ functionality adds another measurement in the relevance of sites or pages. This is another thing that internet marketers should figure out how to take advantage of to make their marketing campaigns successful.