If you are wondering whether you can advertise on Twitter, the answer is YES. The social networking site gets even more popular and gets closer to Facebook in terms of popularity. Users say that it is easy to use Twitter as there are fewer applications unlike Facebook, but both social sites have several things in common. Both sites allow you to pose messages or links. Nonetheless, Twitter lags behind as a marketing hub. You can use Twitter to drive traffic to your blog or website. The effectiveness of this method depends on how well you are connected to people on Twitter.
Posting updates on Twitter allows you to send a message to people to inform them about your business. You can have followers on the social networking site that can become your customers. You can get the same advantage by having a page on Facebook and other social media sites. Twitter is one of the hottest sites right now and most teens and young adults spend a lot of time on it. If you use Twitter, you give a hint to your audience that your company is up to date and that you are using modern schemes.
Online marketers are now urging companies to exploit the fast feedback advantage offered by social network marketing sites like Twitter or Facebook. This is an advantage because you easily find out what people think of your brand. You can post updates, news, or plans for your audience to read or see. After a short while, you can see feedback from people within your network. This is great because you can easily see what products are mostly liked and mostly disliked. For instance, a recent survey says that about half of the customers on the web can quickly express their support for and rejection of certain products or businesses in general. If you want to harness this efficient feedback system, you should incorporate Twitter and Facebook in your online marketing strategy.
Market analysts suggest that business owners and marketers should look at the positive side of negative feedbacks from social media users. Feedback, whether good or bad, is useful when making or changing online marketing approaches. Social media users are quite frank. They say just what they feel about anything. In other words, marketing on Twitter allows you to quickly find out what people say about your brand or product or services. Feedback checking is crucial for your business. By looking into the negative feedbacks, you can identify the aspects you can improve. At the same time, you would know what to keep and enhance by coming across positive feedbacks.