Internet marketing tends to focus on getting a site rank on top of the search results for the keyword that it is targeting, in turn granting it the audience of people who are actually interested in that particular keyword and may be in need of the online business’ products. The marketers who want to achieve such goals focus on the creation of content. Many, however, seem to equate content with written articles like news and blogs. Not many seem to care about other media, particularly visual content.
Yes, visual content certainly deserves a special mention among others. It is practically an underrated method of conveying information that you can use to promote your business. While you struggle at promoting the article that took you hours to come up with, marketers who make use of well-made graphic content are already seeing results.
True enough, visual content has become popular, particularly in social media where many entrepreneurs put a lot of effort to market their businesses. Images easily catch people’s interests, which is a great start for any content shared in social networking sites. If the visual content is likeable enough, it will see shares that will gradually increase as it is disseminated to different, connected people’s individual circles.
Social media sites tend to point people to the source of shared content, allowing for an increase in the source’s social media following. Consequently, this results in website traffic and lead generation followed by that sweet, sweet, lead conversion.
The infographic is one of the most popular forms of visual content these days. Those are the really large images you’d find being shared now and then, containing orderly information represented by playful illustrations and artsy text. In essence, they are simply articles in pictorial form.
Stuff like this sells well in the social media as they impart information without burdening the audience with a dump of data – instead, they lead people through a steady stream of information through images and bits of text that made the information very easy to digest.
Plain old pictures on the other hand, can also drive engagement with your social media followers. People tend to gravitate pictures that may interest them, to which you can attach a statement that intends to engage with your followers, such as questions or a blatant solicitation of likes and shares.
Videos also catch people’s attention as much as still pictures do. They may be hard to pull off, but it is well-known that videos can easily go viral if done well. In addition to this, web videos make for a cheaper alternative to television advertising.
Visual content, regardless of its form, allows you to share the identity that you envision for your brand better than mere words can do. It allows you to show where your company stands on various issues without the limits of emotionless text. Your aesthetics plus the consistency of the visuals that you share also gives your brand a physical “face”.
It is therefore wise for Internet marketers to invest in visual content. It’s certainly about time to do so, as popular tastes increasingly favor images and videos more than they do walls of text. You sure wouldn’t want to get left behind.