In our previous article about how much Google disapproves of content farms, we have tackled how poorly made content is such a turn off for the rather sophisticated search engine giant. As we all know, Google now ranks websites according to the quality of their content just as much as the quality of its backlinks.
As quality content makes a quality backlink, it is imperative for any SEO marketer to emphasize the creation of such site content if they are looking to improve their site’s performance in Google. The problem, however, is that not many are aware of what quality content means.
As such, a rather common question among amateur and professional online marketers alike is: What exactly is quality content that would please King Google? For that matter, here are some guidelines from Google itself to define quality content:
It should be created for people. That’s right, you ought to make content that’s meant to be viewed by your human visitors and not Google’s adorable search engine crawlers. Gone are the days when you can post gibberish and call it a day. It sure is about time that you get rid of content generators and spinners in favor of learning how to create content that is useful to your visitors.
It has to be honest. Honest as in no deceptions and connings are intended by your content. It will never be considered quality content if it aims to deceive people into doing things to your benefit. Your content can always be accidentally wrong with its information and be corrected later, but it should never be intentionally incorrect so as to manipulate your audience into bringing your profits or otherwise.
It should not contain any tricks intended to improve your site’s search engine ranking. Obviously, it’s not quality content if it is meant to manipulate the search engine into improving the PR of your site. Google knows its search engine well and is aware of the majority of exploits used by blackhat marketers, so don’t expect that your site will rank well if you post content that’s designed to trick Google to increase the rank of your website.
It should market your company effectively. Content is, first and foremost, a marketing tool. Google knows this and wants you to treat your site content as such, unless your site exists solely to deliver information and not to sell something. Make your content engage your target audience and reflect what your site is all about. Make sure that it makes your company stand out in its niche.
There you have it. Quality content, as defined by Google, is not just any original and unique piece of information posted in your site. It has to be something that is of use to your human visitors, does not intend to deceive both your site’s user and the search engine, and is meant to market your website. Of course, this should mean that your content ought to be clear, accurate, and is stuffed with useful information and not just stragically-placed keywords.