Many posts ago, we have tackled how social media plays a big role in modern SEO and Internet marketing in general. Although experts in the field tend to disagree just how great the impact of a business’ social media activity is for a site’s search engine performance, it has been generally understood that search engines – particularly Google – now take social media into account when ranking sites. In addition to this, social media is a great way to deliver a business’ offering to its target audience.
Entrepreneurs have thus made it a point to create social media profiles to represent their businesses in social networking websites. However, creating a social media profile is one thing, and managing it is another.
Many find managing their enterprise’s social media profiles a chore that they’d rather entrust to someone else for the most part so they can actually work on their business. A lot of entrepreneurs forego giving the task to their own staff to avoid adding further obligations to their employees and take away their focus from what they’re already competent at. Instead, they make it a point to outsource their social media activity to companies who specialize in online marketing.
Outsourcing your business’ social media marketing to such a company of professionals have plenty of advantages:
- Obviously, the first is that it frees you a lot of time. This is rather invaluable, as it allows you to relegate the time you should be spending on social media to other more important matters, like actually managing your business or spending more time on other aspects of your life.
- Internet marketing companies with a good grip on social media can offer you some expert assistance. They can use all major platforms effectively and will be able to keep up with all possible changes that come up in the world of social networking. What’s more is that these professionals are knowledgeable enough to help keep you steps ahead of the competition.
- It allows your company to be constantly present in social media. This enhances your business’ brand recognition without making it necessary for you to divide your focus between actual work and social networking.
Despite these advantages however, outsourcing your business’ social media activity have drawbacks. While we can derive plenty of cons based on different people’s experiences on this matter, a primary concern is the lack of personal touch and full control on your business’ social media profile when you outsource its social media.
Control is mostly not an issue if you have established trust with the company or individual you outsource your business’ social media activity to. However, the fact that its management lacks your personal touch and all the magic it brings, like building relationships with your audience, is something that should make you think twice about outsourcing the whole affair.
Of course, that’s not saying that you should dismiss the idea of outsourcing your company’s social media activity altogether. Experts would rather advice you that if you can afford the cost of outsourcing, then go for it. Just do not neglect to put some time into managing your business’ social media profile yourself.