Get used to writing dates with 2014 in it as 2013 is officially over. Yes, the year that’s either a hit or miss for us has now gone to a different dimension, never to come back. 2014 is a fresh new set of 365 days to take its place and is bound to contain many possibilities.
For our first blog entry in 2014, allow us to give you some tips to keep your business on the right track this year.
- Redesign your website to be responsive to mobile devices, if you haven’t done so yet. As can be traced back from last year’s trends, more and more people will own mobile devices and be able to access the Internet from their smartphones and tablets.
- Social media still matters, and even more so. Social media is seeing maturity as a platform of communication and online marketing. YouTube is expected to grow as an advertising outlet, and more companies are expected to embrace the medium. Expect your company to get bigger competition across all major social networking sites, which is a signal that you’ll need to adapt new strategies to keep up.
- Your SEO activities will need to focus more on content or you’ll be left out. This is what Google is practically forcing online marketers to. However, this means that eventually, the amount of content published online will be too large that it becomes so easy to get lost in the noise.
- Invest on paid search and paid social media advertising. Putting in some money on such advertisement will soon be a necessity for a business to maintain online visibility. This will address the issue of increased competition that has been pointed out in the previous two paragraphs, as cheaper alternatives grow more difficult while the social media and search engines evolve.
- Innovate. Think of new ways to market your product and engage your audience. After all, getting noticed in the crowd does not merely depend on the money you pour on ad servers and online marketers. Strategize and make sure that you present your brand as attractive and unique.
2014 is a year of many possibilities, but it certainly is not a blank slate. Many trends from 2013 are certain to carry on this year, and those are what we can at least prepare ourselves for.