They used to say that pimpin’ ain’t easy. The same pretty much applies to marketing on social media. Roping in followers, keeping them around and getting them to buy your stuff can be quite a hard task. It’s also a work where we can easily commit errors if we fail to look into the behavior of our target audience beforehand.
While some errors are trivial and can be easily corrected, there are hilarious ones that can actually send your potential clients packing:
- Posting a little too much. This is a sure way to lose followers, with future customers among them. Doing this basically floods your fans’ timeline with your posts and hides other updates that they are interested in, which is not really that different from flooding their mail inboxes with sneaky Viagra spam. Simply put, it’s annoying.
- Posting personal statuses or tweets as your business. This by far is the most hilarious gaffe that one can commit while managing a corporate social media account. While many got off easily with a bit of humor like the American Red Cross, it’s a different story if you happened to offend somebody or a particular group. It will drive followers by the droves and will be very, very hard to recover from.
- Getting pissed with negative followers. A growing business attracts many distinct faces on- and offline, among which are trolls, haters and harsh critics. Starting a drama with them is a major turn off for your followers and is guaranteed to make some people leave. You can instead ignore them or respond to them as you would to normal fans, and watch as your loyal fans defend your honor.
- Going into hiding post-gaffe. Have you ever committed a mistake that’s so embarassing? Just hide and stop responding for a while until the dust settles – except that it does not. The gaffe will forever haunt you and will be made worse by your inaction. It’s just a perfect recipe for a PR disaster.
It’s perfectly normal to commit mistakes in social media marketing now and then. However, there are just some mistakes that can badly hurt your business. These are those that you should avoid like the plague, and should make for a great reason to get a crash course at PR damage control.