We’ve previously discussed some effective and practical tips that could help you lose your social media followers, in case you’re tired of seeing them around and indirectly supporting the growth of your business. In this article, we are going to discuss a few more examples of social media gaffes that will send your fans packing.
- Posting drunk. The rule is simple: Don’t drink and work, even if you are an unsupervised contractor operating your client’s social media from home. Managing your company’s Twitter or fan page while drunk poses the risk of committing the serious gaffe of using the company’s account as your own.
- Publicizing the wrong kind of link. Social media is just a window to every entrepreneur’s virtual store. We link our posts to our products, articles and whatnot, hoping that our followers bite and eventually be converted into paying clients. But what if you mistakenly post a link to someplace undesirable – you’re your favorite shock site – and forgetting to edit it out overnight? Well, you’re in for a nasty negative PR surprise.
- Ranting. Most people hate Internet drama, although there sure are some who find pleasure in watching or even causing one. Making personal or any other sort of rants using your company’s profile is not going to do your company’s PR any good, regardless of the validity of your angry musings.
- Straightforward spamming. There’s no way to destroy your company and everything that it stands for better than spamming in social media. Sure it will get you unsolicited likes and traffic, but it will never net you customers. That’s because everyone simply hates spam, including social networks themselves. Spamming will simply get your company banned.
These social media marketing gaffes are not exactly inevitable. You can easily avoid them and the shame they bring through proper work organization and ethics. Also, have you had your PR damage control lessons yet?