Just about every entrepreneur who aims to reach out to their audience via the Internet is into search engine optimization. This is pretty much a common knowledge to those who are at the very least familiar with the concept of online marketing. SEO is all about getting the top rank for the best possible keyword.
The best search engine rank for their website’s keyword is what Internet marketers have been fighting for since the concept of optimizing a website for searches has come to existence. Making their site the topmost item in the first page of its keyword’s search results has become their ultimate goal, and their success is measured by how far a marketed site has climbed up the SERP.
That’s how it has been in 2013 and the years past. However, does it still ring true in 2014, about two decades since mankind discovered SEO? In a word, yes. The rules may have changed in the game of SEO – drastically so in the past year alone – but the goal remains unchanged.
It is prudent however that you step up your game when it comes to getting your site on top of your keywords’ SERPs. It is known that sites that have a healthy ranking in the PC browser may not do just as well in mobile devices, and it is pretty much expected that users of mobile devices such as tablets and smartphones will dramatically increase this year. As such, you should plan out an SEO strategy that will net your site a good ranking across all devices if you wish to broaden your business’ reach and keep up with the trend.
In more simple terms, rank still matters in the SEO environment of 2014, and likely for many years to come. As long as search engines remain relevant, it is wise to keep fighting for that precious top spot. Just remember to keep innovating and evolving your tactics, or you’ll get left behind.