A working website is the foundation of every successful online business. For that reason, entrepreneurs who are looking into making their business a big shot in the online world invest money and time on setting up a site that will serve as their business’ gateway to the World Wide Web. In this regard however, many are way too focused on the design and SEO of their websites. One of the most neglected part of the process in this case tends to be the optimization of the site’s load time.
How exactly is it important, you may ask? Well, this infographic from KISSmetrics have great information that I’m going to sum up below. These will certainly get you optimizing your site’s load time even before some on-page SEO tool tells you to do so.
- Most visitors aren’t exactly the patient types – the longer a page’s loading time, the more likely they will abandon it.
- The data implies that mobile users can wait a bit longer than desktop users, owing to a popular belief that sites load slower in mobile devices than in PCs.
- Among surveyed mobile users, a whopping 46% said they’ll abandon a page that fails to load within 10 seconds. 16% of these participants only have the patient to wait for about five seconds.
- In a survey participated by online shoppers, 47% expects a page to load in no more than two seconds. 40% of the participants will abandon a site where the pages’ loading time takes more than three seconds.
- 52% of the participants in the previously mentioned survey said that quick loading time is important to their site loyalty.
- On a related note, 79% of the surveyed shoppers are less likely to do business with the same site if the performance, i. e. site speed, disappointed them.
- Every single second of delay can decrease customer satisfaction by 16%. This same length of delay time can cost you 7% in conversions.
- 44% of the surveyed shoppers are bound to share to their friends their bad experiences online.
The old adage “Time is gold” has proven itself quite literally true in the world of Internet business. As statistics show, speeding up your site can not only improve your users’ online experience, but also improve your conversions and profits as a result.