There surely is no better way to disseminate information than spreading the word in social networking websites. With a little clever work, you can get people talking about whatever you’re trying to push into the spotlight, after which you can just sit back and watch as word-of-mouth do the dirty marketing work.
Social media truly is a very effective marketing tool simply because it works when you know how to get your audience ticking. While one can certainly overdo social marketing through social networking sites though, one can also easily do it the wrong way. Here are the three signs that you are actually using the social media wrong:
You are not engaging your followers. There is a reason why social media is called social – it is an outlet to interact with other people via social networking sites. However, you’re surely doing it wrong when you post stuff that’s not drawing responses and if you are not responding to even the simplest comments.
You only talk about yourself or your business. Of course, the main purpose of a fan page is to promote a business, right? Why not make it a whole page dedicated to advertising your biz? It turns out however, that this is not a good idea. You can engage your followers better by dropping useful information from other sources in-between self-promoting posts.
You are not following your competitors and your industry’s influencers. Following your rivals is an easy way to see what they are up to and is definitely an easier alternative to hiring info-stealing ninjas. Meanwhile, keeping an eye or two on the big players and influencers is a great way to learn new tricks in your trade and master the old ones. Isolating yourself from either or both is a great way to fall behind the competition.
3 Indicators that You Are Using Social Media Wrong