We’ve covered earlier this year a few pointers to adapt your search engine optimization tactics for the projected Internet marketing trends of 2014. As far as we can tell, it’s pretty early to tell what’s in store for the SEO industry this year, but it certainly is not hard to tell the aspects of online marketing should we beef up in so as to prepare for future changes.
Identifying such aspects isn’t difficult, as we have pretty much established that the changes brought about by the evolution of SEO and Internet marketing in general is here to stay. This knowledge can also help us provide an answer to a rather important question: Which direction is SEO heading to in 2014?
As many webmasters and search engine optimizers have noticed, the evolution of SEO is directly related with the algorithmic changes implemented by the search engine giant Google. During the past year, it is clear that Google is working to truly make content – unique and legitimate ones, that is – the king of Internet marketing. This is evident in last year’s updates to the infamous Penguin, which was known to have practically made content a major driving force to improve the ranking of a site at the cost of the then common backlinking strategies.
Of course, backlinks will still work, although they have to come from what Google now considers as legitimate link sources. Links now have to be earned and not just forced into someone else’s site, and one way to do so is by writing quality blogs that can be referenced by other sites.
Social media will also find a bigger role in improving a site’s ranking. It is safe to assume that Google’s future updates as well as SEO trends will further improve the integration of social network marketing into SEO.
All in all, our prediction on the direction SEO is taking is that content will be given more emphasis, we will see more legitimate backlinks, and social media is set to play a bigger role. It’s pretty much like 2013, only bigger.