Content is King. That fairly young adage precisely describes the current search engine climate. Creating quality content that can be potentially shared by Internet users all over the Web is now the primary focus of search engine optimizers, including those who used to slather their links all over the online world in order to get a better search engine rank for their site.
In the end however, the goal of content is not just to present a body of information that an Internet user can consume for whatever purpose they have at hand. Rather, it also aims to build relationships with the right people. This in turn generates natural links, which is what induces Google’s search engine algorithm to affect a site’s rank. Yes, it is well known that Google still sees links as citations that measure a website’s online authority, and quality natural links are major contributors in getting a site ranked up for its given keyword, besides other known factors.
The key to marketing your content so as to get natural links is getting your information into the right hands. That is, your content ought to reach the people who have the capacity to share your content to a broad audience. Think of:
The influencers. Although these folks can be a bit difficult to court given the amount of attention they are getting online, gaining their favor for your content is a guarantee to make it go viral. Influencers have a great number of followers who share what they share and may like what they like. A way to get the influencers in your niche to review and share your content is to engage them in their blogs or social media. The nice ones tend to respond and may even take time to look into the content you’ve linked.
Marketers you are acquainted with. It’s actually not hard to build relationships with your fellow Internet marketers. A healthy relationship with them can be very useful, and that’s not only as far as getting your site mentioned occasionally in theirs. Like your physical friends, you can also ask them favors. You can ask them to share your content to their networks ad followers, which is quite likely, especially if the content has merits that make it worth the broadcast, i. e. quality, newsworthiness, controversy, etc.
Your social media followers. Although placed at the bottom of this list, you should never underestimate the power of your online social network. People who follow you in social media are often the ones that are truly interested in your business, and sharing to them your content can yield interesting results. If they find the content interesting and they actually share it, there is a chance that it will go viral. Their friends can take notice of your content and share it in their circles, and the friends of your followers’ friends may end up spreading the word as well.
Getting your content to the right hands to as to have it shared all over the Web always boils down to its quality. This, in turn, refers not only to the content’s make, but also the information it provides.