Have you ever googled stuff in your mobile, clicked on a search result leading to what seems to be an interesting content, only to end up redirected to the site’s home page? That’s a frustration many mobile users have experienced for quite a while now. Indeed, this is very annoying – pretty much like getting ripped off of something you’ve paid time for.
Thankfully, the search engine giant Google has noticed the problem plaguing mobile users these days. Recently, Google has tagged search results that may potentially redirect visitors to their home pages with a warning, while still giving users the option to “try anyway”.
Now what does this have to do with SEO and Internet marketing? This simply means that you may need to check your site for faulty links that happen to redirect to your home page. Also, this means that if you are using shady tactics such as home page redirects to improve traffic to your site, you may need to rethink your strategy.
Google has actually alerted webmasters on this through an official blog post. The message is clear: do not give mobile searchers a hard time getting to the content that they want. Otherwise, links to your offending pages will appear on SERPs with a clear warning that it may open to your home page and not to the page initially presented in the link and its relevant elements.
Getting a warning right below the link to your content is not a small problem. Often, it is enough to discourage mobile searchers who have spent over five minutes using Google on their mobile devices. This means that you will no longer just get an up in your bounce rate from savvy mobile searchers, but that potential visitors will be turned away altogether.
The good news is that you may now check your site for such redirects, which Google calls “faulty links”. You can check the Crawl Errors section of your Webmasters Tools to fix links that redirect to your home page on mobile. Fixing faulty links will definitely save your website’s reputation as well as help you avoid discouraging potential visits.
It appears that Google cares about delivering quality user experience across all platforms. As such, we can conclude that if you wish to get to the search engine giant’s good side, you’ll need to make sure that users who happened to have stumbled upon your site through Google get the best possible experience from their visit. No redirects, no other annoyances. Just give them what they came for.